Etisalat increases reach to cover 700+ MMS international operators

Etisalat today announced the enhancement of its international MMS service to enable its customers to reach most of the mobile users around the world with more than 700+ international operators.

Customers can now send an MMS to any destination in the world at the current international MMS charges.

Etisalat launched its MMS service in 2003, and has since been working towards continuous development of this service. In 2006, Etisalat introduced its International MMS service, enabling its customers to connect to the world. Etisalat currently has an international MMS agreement with 84 operators in 54 countries, and is working towards getting more direct agreements, whereby its customers can exchange direct MMS's between the two countries.

The new and enhanced MMS solution will enable customers to send MMS to any destination number in the world, even for numbers whose operators who do not have a direct agreement with Etisalat. In cases where the destination number's operator does not have a direct agreement with Etisalat, the MMS will be delivered to 'Etisalat's International MMS Portal', that will send a free SMS notification, providing a link and a password to the destination number /receiver to view and download the MMS through web. The receiver can also reply to the sender via the Internet, for free which will be delivered back to the Etisalat customer.

Commenting on the service, Khalifa Al Shamsi, Vice President, Marketing, Etisalat, said:

    'With social networking becoming popular throughout the world, interactive technologies like MMS are gaining momentum. Today, MMS-capable handset penetration is very high in many developed markets including the UAE, substantiating the huge opportunity and vast potential this medium of communication presents to our customers.'


'Through Etisalat's enhanced MMS service, we aim to further increase the usage of this interactive platform while providing an unparalleled reach to our customers enabling them to connect with their friends and family across the globe to share their special moments, audio/video clips, photographs and greetings through a MMS,' he added.

Etisalat customers can send an MMS to any destination in the world with the current MMS charges, per 50 KB, with an upper limit of 600KB, depending on the chosen destination and the partner operator. MMS allows customers to send photographs, audio and video clips and long text messages to their friends. MMS service is enabled for all Etisalat customers free of charge. To configure/activate the MMS service on the handsets, customers can dial *122# and follow instructions, or send an SMS (s mms) to 1010.

Etisalat also offers user-friendly MMS features to its customers providing additional flexibility. Customers can send their MMS through email and also benefit from the free of charge MMS forwarding service, that enables them to forward all incoming MMS's to a particular mobile number (like call forwarding) and email as well. For activating MMS Forwarding service, customers can SMS (a mmsf Mobile No. or email address) to 1010.